Welcome Email Automation
Your highest-engagement moment is the minute someone subscribes. A welcome series turns that attention into a first order.
What is included
Welcome Email Automation, in detail
Series design
A sequence of three to six emails mapped to how long your buying cycle actually takes.
Brand introduction
Who you are and why you exist, told once, properly, rather than repeated in every send.
Incentive handling
Discount delivery and expiry logic that does not train people to always wait for a code.
Branching logic
Different paths for different sign-up sources and interests.
Testing and iteration
Subject lines and timing tested once there is enough volume to read a result.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
How many emails should a welcome series have?
Usually three to five. More can work for considered purchases, fewer for impulse categories.
Should I offer a discount?
It lifts first-order rate but can lower margin and train discount-waiting. We usually test it rather than assume.
More Email services
Email Marketing Strategy
An email strategy built on your data — audience segments, flow architecture, campaign calendar and the revenue targets behind them.
Learn more →Klaviyo Setup & Integration
Klaviyo implementation for Shopify and custom stores — tracking, flows, segments, forms and deliverability configured properly.
Learn more →Mailchimp Setup & Integration
Mailchimp account setup, audience structure, automations, templates and integrations configured for e-commerce and B2B.
Learn more →Email Template Design & Copywriting
Branded, responsive email templates with copy written to be read — tested across clients including Outlook and dark mode.
Learn more →Abandoned Cart Recovery Emails
Abandoned cart and browse abandonment flows that recover lost revenue — timing, incentives and multi-step sequences built properly.
Learn more →Post-Purchase & Repeat Purchase Emails
Post-purchase flows that reduce support tickets, generate reviews and bring customers back for a second order.
Learn more →