Google Tag Manager
Tagging built on a real data layer and a documented event taxonomy, so the numbers in your reports can be trusted.
What is included
Google Tag Manager, in detail
Data layer design
A documented data layer rather than fragile CSS-selector triggers.
Event taxonomy
Consistent naming and parameters so reporting is comparable over time.
Consent mode
Consent handling implemented correctly for your jurisdiction.
Server-side tagging
Where accuracy or performance justifies it.
QA and documentation
Every tag tested and documented, so the next person can maintain it.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
Why does our current tracking disagree with our store?
Usually duplicate tags, missing consent handling or events firing on the wrong step. An audit finds it quickly.
Is server-side tagging worth it?
Sometimes. It costs money to run, so we only recommend it where the accuracy gain justifies it.
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