eCommerce PPC

Shopping and search campaigns managed to a target return — including the product feed work that most agencies quietly skip.

What is included

eCommerce PPC, in detail

Feed optimisation

The product feed fixed first, because Shopping performance starts there.

Campaign structure

Segmented by margin and intent so bids can be controlled meaningfully.

Performance Max control

Asset groups, exclusions and signals set so it is steerable rather than a black box.

Budget allocation

Spend moved to what actually returns, reviewed weekly.

Profit reporting

Reported against margin, not just ROAS on revenue.

How we work

Four steps, no surprises

  1. ConsultationWe learn the business and what success looks like.
  2. Audit & scopeA written plan: what we build, in what order, at what cost.
  3. BuildDelivered in stages you review as we go.
  4. SupportMonitoring and iteration once it is live.

Questions

Frequently asked

Do you charge a percentage of spend?

No. Charging on spend rewards spending more. We charge a flat management fee.

What budget do we need?

Enough to gather data in a reasonable window. We will tell you if your budget is too thin for the category.

Let us look at what you are trying to build

Tell us the problem and we will tell you honestly whether we are the right people to solve it — and what it would take.

Book appointment