Google PPC
Google Ads managed against profit rather than clicks — starting with conversion tracking that is actually right, because most is not.
What is included
Google PPC, in detail
Tracking first
Conversions, values and offline imports configured and verified before spend scales.
Campaign structure
Segmented by intent and margin so bidding can be steered.
Performance Max control
Asset groups, exclusions and signals set so it is not an unsteerable black box.
Negative keyword discipline
Search terms reviewed on a fixed cycle, wasteful ones excluded.
Profit reporting
Reported against margin and customer value, not platform-reported ROAS alone.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
Do you charge a percentage of ad spend?
No — flat management fee. Percentage-of-spend rewards the agency for spending more of your money.
Our tracking is a mess. Where do we start?
There. Optimising against wrong conversion data just gets you to the wrong answer faster.
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