App Store Optimization
App listing, keywords and creative optimised and tested — measured on installs and retention, not impressions.
What is included
App Store Optimization, in detail
Keyword research
Store-specific keyword research, which does not behave like web search.
Listing optimisation
Title, subtitle, description and keyword field built for each store’s algorithm.
Creative testing
Icon, screenshots and preview video tested where store experiments allow.
Ratings and reviews
Prompt timing and response strategy to lift rating.
Reporting
Impressions to installs to retention, not installs alone.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
Do you work on both stores?
Yes. They rank very differently and need separate treatment rather than one shared listing.
Can ASO fix low retention?
No. It can stop you buying the wrong users, but retention is a product problem and we will say so.
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