Abandoned Cart Recovery Emails
Most carts are abandoned for fixable reasons: shipping cost, a distraction, or a payment doubt. A good recovery sequence addresses each of them.
What is included
Abandoned Cart Recovery Emails, in detail
Cart and checkout flows
Separate sequences for cart abandonment and checkout abandonment, which are different intents.
Browse abandonment
Follow-up for people who viewed but never added to cart.
Timing optimisation
Send delays tested against your actual purchase window rather than a default one hour.
Objection handling
Shipping, returns and payment concerns answered in the sequence itself.
Incentive logic
Discounts held back to later steps so you are not paying for orders that were coming anyway.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
What recovery rate is realistic?
It varies by category and price point. We report recovered revenue against a holdout so the number means something.
Will this annoy customers?
Not if it is capped and well-timed. We suppress recent purchasers and limit frequency.
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