Conversion Rate Optimization
CRO is not a list of best practices. It is finding where your funnel leaks, changing that, and measuring whether it worked.
What is included
Conversion Rate Optimization, in detail
Funnel analysis
Where visitors drop off by device and template, with the revenue value of each leak.
Qualitative research
Session replay, surveys and support tickets, because analytics shows what but not why.
Hypothesis backlog
Prioritised by expected impact and effort, not by opinion.
Structured testing
Run to significance, with losers reverted rather than quietly kept.
Revenue reporting
Revenue per visitor as the headline metric.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
How much traffic do we need to test?
Realistically a few thousand sessions per variant per week. Below that we focus on research and structural fixes rather than pretending tests are valid.
Do you guarantee a lift?
No. We commit to rigorous measurement and honest reporting, including when a test fails.
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