Customer Segmentation & Personalization
Sending everything to everyone is why people unsubscribe. Segmentation means fewer emails per person and more revenue overall.
What is included
Customer Segmentation & Personalization, in detail
RFM segmentation
Recency, frequency and monetary value used to separate your best customers from the rest.
Behavioural segments
Built from browsing, category affinity and engagement rather than guesswork.
Dynamic content
One email that renders differently per segment instead of five separate builds.
Product recommendations
Driven by real purchase data, with sensible fallbacks for new subscribers.
Suppression rules
Recent buyers and unengaged contacts excluded automatically.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
How many segments should I have?
Fewer than you think. Five well-defined segments beat twenty nobody maintains.
Does segmentation reduce total revenue?
Sending less to the right people usually increases revenue and protects deliverability at the same time.
More Email services
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An email strategy built on your data — audience segments, flow architecture, campaign calendar and the revenue targets behind them.
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Klaviyo implementation for Shopify and custom stores — tracking, flows, segments, forms and deliverability configured properly.
Learn more →Mailchimp Setup & Integration
Mailchimp account setup, audience structure, automations, templates and integrations configured for e-commerce and B2B.
Learn more →Email Template Design & Copywriting
Branded, responsive email templates with copy written to be read — tested across clients including Outlook and dark mode.
Learn more →Welcome Email Automation
Welcome series that converts new subscribers into first-time buyers — built, tested and optimised in Klaviyo or Mailchimp.
Learn more →Abandoned Cart Recovery Emails
Abandoned cart and browse abandonment flows that recover lost revenue — timing, incentives and multi-step sequences built properly.
Learn more →