Customer Win-Back Campaigns
Some of your best future customers already bought once and drifted. Win-back flows target them before they are gone for good.
What is included
Customer Win-Back Campaigns, in detail
Churn point analysis
When customers typically lapse in your data, so the flow triggers before it is too late.
Staged sequences
Reminder first, incentive later — not a discount on day one.
Segment-specific offers
High-value lapsed customers treated differently from one-time discount buyers.
Sunset policy
Genuinely dead addresses retired to protect sender reputation.
Measurement
Reactivation measured against a control so you know it is the email doing the work.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
When is a customer "lapsed"?
It depends on your repurchase cycle. For consumables it may be 60 days; for furniture, two years. We calculate it from your data.
Is it worth emailing very old contacts?
Sometimes, but carefully. Mass-mailing a stale list damages deliverability for everyone else.
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