Email Marketing Strategy
Before sending anything, we work out what email should be doing for your business, which audiences matter, and which automations will carry most of the revenue.
What is included
Email Marketing Strategy, in detail
Account and list audit
Current performance, list health and where revenue is actually coming from today.
Flow architecture
Which automations to build, in what order, and the expected contribution of each.
Campaign calendar
A realistic sending cadence mapped to your promotions and seasonality.
Segmentation plan
How the list should be divided so people receive things worth opening.
Targets and measurement
Revenue-per-recipient and flow contribution set as the metrics that matter.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
Do I need a strategy if I already send emails?
Usually yes. Most accounts we audit are sending regularly but have three or four unbuilt flows worth more than the entire campaign calendar.
How long does a strategy take?
Two to three weeks including the audit, and it comes as a written plan you keep regardless of whether we build it.
More Email services
Klaviyo Setup & Integration
Klaviyo implementation for Shopify and custom stores — tracking, flows, segments, forms and deliverability configured properly.
Learn more →Mailchimp Setup & Integration
Mailchimp account setup, audience structure, automations, templates and integrations configured for e-commerce and B2B.
Learn more →Email Template Design & Copywriting
Branded, responsive email templates with copy written to be read — tested across clients including Outlook and dark mode.
Learn more →Welcome Email Automation
Welcome series that converts new subscribers into first-time buyers — built, tested and optimised in Klaviyo or Mailchimp.
Learn more →Abandoned Cart Recovery Emails
Abandoned cart and browse abandonment flows that recover lost revenue — timing, incentives and multi-step sequences built properly.
Learn more →Post-Purchase & Repeat Purchase Emails
Post-purchase flows that reduce support tickets, generate reviews and bring customers back for a second order.
Learn more →