Data Cleansing
Deduplicated, validated and standardised records — so your CRM stops producing numbers nobody believes.
What is included
Data Cleansing, in detail
Deduplication
Fuzzy matching across records, with merge rules you approve before anything is merged.
Validation
Emails, phone numbers and addresses verified rather than assumed.
Standardisation
Job titles, company names, countries and industries normalised to one vocabulary.
Decay handling
Contacts who have moved roles identified and updated or retired.
Ongoing hygiene
Rules and a cadence so the data does not rot again six months later.
How we work
Four steps, no surprises
- ConsultationWe learn the business and what success looks like.
- Audit & scopeA written plan: what we build, in what order, at what cost.
- BuildDelivered in stages you review as we go.
- SupportMonitoring and iteration once it is live.
Questions
Frequently asked
Will we lose records?
Nothing is deleted without your sign-off. Merges are reversible and we keep a record of what was merged.
Which CRMs do you work in?
HubSpot, Salesforce, Pipedrive, Zoho and anything with an API or a clean export.
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