Keyword research for Amazon will help you understand when shoppers are searching for certain keywords. There are peak times when consumers are searching for specific products, and including relevant keywords in your product listing is a good way to make more sales.

Keyword research will help you to determine the kind of keywords your competitors are using to rank their products.

Knowing your competitor’s keywords can help you understand their approach and use it to your advantage. With the stiff competition on Amazon in almost every niche, it’s easy to get outsmarted by competitors.

If you’re not aware of the keywords your competitors are targeting, you’re likely to miss out on the opportunity to outrank them. So it’s advisable to conduct thorough competitor research and use this knowledge to build your own content strategy.